by C.J. Hayden, MCC
Do you find self-promotion embarrassing? Does it feel like you're
bragging? Not all businesspeople are comfortable telling others how fantastic
their product or service is. Here are 7 methods you can use to market
yourself and your business without bragging.
Recently,
a client of mine complained, "I'm really good at what I do. I shouldn't
have to market myself." In fact, he is quite good at his profession, but
the problem is that not enough prospective clients know about him. Like many
professionals, he is reluctant to talk about his accomplishments. "It
feels like bragging," he says.
"Doesn't it make me seem
unprofessional?"
