Authors of a new book, Click: The Magic of Instant Connections, discuss how high "self-monitoring" can make or break a career
When she started her job as an accounting associate, Heather Moseley was assigned to a cubicle right outside the office of one of her organization's top supervisors, Kelly McVicker. Everyone in the office was curious about McVicker. She was poised, stylish, quietly intense, and very successful at her job. Her office seemed sequestered in a corner and, as Moseley soon noticed, the door was often shut.
One morning McVicker happened by Moseley's cubicle and noticed that she had a picture of Stevie Wonder as her screensaver. It was a seemingly insignificant observation, but it set in motion a series of life-changing events. As chance would have it, the previous week McVicker had seen Stevie Wonder at a restaurant, and she recounted to Moseley how he had swayed as he ate his curry. The two colleagues quickly hit it off, and when their conversation turned to Wonder's upcoming local show they immediately decided to buy tickets together. And so began a lasting professional and personal friendship.
Whether it's at a party or the office, we all know what it feels like to "click" with another person. Most of us, however, have not considered how it can impact more than our personal lives. New evidence suggests that clicking?and, in particular, a person's natural ability to click?plays a significant role in determining our career success.
By aggregating new research from various fields?since no specific discipline addresses the phenomenon? we endeavored upon a project to find what actually happens when two people click. More importantly, we wanted to discover if and how these moments shape our lives. While researching this topic, we initially discovered two big surprises. First, some people are more naturally inclined to form clicking relationships. Second, these people are much more likely to succeed in the workplace. Clicking at work can mean a promotion, a raise, or a position at the center of the company's social network. Take someone like Moseley. "I do an accountant's job, which is really administrative," she reflected. "Because of my relationship with Kelly, I now get invited to events, meetings, and conferences that I'd have no business going to as an accountant." Professionally, the relationship was mutually beneficial. "Knowing Heather," McVicker says, "I find out what's on people's minds. As a supervisor this is crucial information."
Moseley wasn't strategically kissing up to a superior. Rather, she possesses a trait that University of Minnesota psychologist Mark Snyder has dubbed "high self-monitoring." By interviewing subjects about their ability to imitate the behavior of others and to become the center of attention, Snyder developed a scale of self-monitoring. High self-monitors, he discovered, are social chameleons. Without even realizing it, they adapt their personalities, behavior, and attitudes to fit the people around them. They pick up subtle social cues and tailor their responses to the situation.
Let's say you've been cornered at a party by someone who is talking your ear off about a topic you're indifferent to. Many of us would try to feign interest for a few minutes before excusing ourselves. A high self-monitor would find a way to make the discussion meaningful for both parties or segue naturally to another topic. In a lab experiment, for example, test subjects were placed next to a woman shaking her leg. Without thinking about it, high self-monitors were significantly more likely to shake their own legs, too.
At work this tendency translates to accelerated progression. When researchers at the University of Pennsylvania followed the careers of a set of business school graduates who were either natural clickers or not, they found the predefined high self-monitors were significantly more likely to get promoted, both in-house and across different companies. A separate study of one particular high-tech firm with 116 employees, compiled by researchers at the University of Cincinnati, the University of Kentucky, and Pennsylvania State University, found that it took an average of just 18 months for high self-monitors to infiltrate the nucleus of their workplace network. For low self-monitors it took a staggering 13 years. "In a social situation, high self-monitors ask, 'Who does this situation want me to be, and how can I be that person?,' " says Snyder. "By contrast, low self-monitors ask, 'Who am I, and how can I be me in this situation?'"
Being a high self-monitor comes naturally to some people. Think Bill Clinton or Oprah Winfrey?people you'd want to have a beer with. Scientifically there is no way of knowing how much self-monitoring is innate vs. learned. (Psychologists believe it is a combination of both.) This means that even if high self-monitoring comes innately to some, we can all train ourselves to become higher self-monitors. While researching the topic we found several click accelerators. Two especially relevant to the workplace are proximity and vulnerability.
Is your office, for instance, in the middle of the action or off in a corner? McVicker's was at the end of the hall. While we might assume that she was a private person who selected an out-of-the-way office, what if the office placement itself was what made her appear somewhat aloof? Researchers studying college dorm residents discovered an odd pattern. Those living toward the center of the hall were far more popular than their counterparts at the ends. Regardless of where they lived, students were much more likely to hit it off with their next-door neighbor. Move one door down and the chances for a click went down by 50 percent. Move another door down and the chances went down by half again. The students at the ends of the halls simply had fewer close neighbors?and therefore suffered socially. Think of the person whose office or desk is right next to yours. You're twice as likely to form a bond with that coworker than with someone just a single office farther away. Your chances are halved again if you're separated by two offices. The more frequent our face-to-face interactions with a person, even without conversation, the more we tend to like him or her.
Researchers at the University of Pittsburgh reveal that encountering a stranger on 10 occasions instead of five makes us find that individual more attractive, intelligent, warm, and honest. By extension, showing up in person to a meeting rather than dialing in may be more important than we realize. The same goes for attending optional gatherings, keeping your office door open, and communicating in person rather than over the phone.
How much we reveal about ourselves?and our own vulnerability?also helps us click. One study conducted by SUNY-Stony Brook social psychologist Arthur Aron and his research team paired individuals who didn't know each other and assigned each a set of cocktail-party-type questions, such as: What did you do over the holidays? The other half were given questions that required more intimate self-revelation, such as: What are your most treasured memories? The pairs who were forced to be more vulnerable in their answers formed incredibly quick, deep connections. One pair even married.
Our response to vulnerability is so innate that it can even be triggered by a machine. Harvard students who were asked by a computer to answer intimate questions?such as "What have you done in your life that you feel most guilty about?"?were understandably reluctant to share. Yet when the computer "self-disclosed," prefacing its questions with a "confession" such as "There are times when this computer crashes for reasons that are not apparent to its user," students were significantly more forthcoming. It turns out that when we disclose our feelings, we send a message of trust to others, making it easier for them to relate to us more openly.
Office managers, take note: The presence of high self-monitors can be contagious. Reflects McVicker, "I became more invested in the culture, more emotionally attached to my colleagues."
SELF-PROMOTION
Employees who click are more likely to get promoted and be closer to the social nucleus of a company. Here are three quick ways to improve your odds of advancement.
1. Learn from natural-born clickers. Certain people, called high self-monitors, have an innate gift for forming instant connections. Emulate these lucky few by tuning in to others' emotional states and mirroring their energy levels.
2. Despite what you might think, vulnerability is a strength: The more we open up and share our feelings, the more trust we build and the more likely a connection becomes.
3. Your odds of clicking with someone rise significantly with every foot of proximity. Whether it's choosing a desk in the middle of the office or a seat near the middle of the conference table, the closer you physically are to people, the more likely you are to connect.
5 strategies for a captivating social media conversation
Today's social media environment is nothing new, except of course the scale and speed of conversation. As marketers, we often look at social media as a new media outlet. The core of social is not outbound messaging, instead the value is found in interpersonal communication. So marketers seeking to participate in these conversations need to recognize the parameters of conversation and avoid becoming "chatterers" and instead welcome participants in the conversation.
These five simple strategies can help you get your brand into the social space without becoming a bore:
1.Listen
2.Surround
3.Facilitate
4.Participate
5.Engage
Listen to conversations
One should never forget that we have two ears and one mouth -- therefore we should spend twice as much time listening as we do talking, and the same rule applies to social media. With so much going on in the social space, it's tempting to jump in and start talking, but your audience will very quickly disengage and stop listening to what you have to say. The first criteria of any good conversationalist is listening to others and then adding to the conversation. So how do you listen in the social space? There are a wide variety of tools you can use, but the first step usually starts with search (like many other web interactions). Go to your favorite search engine and type in your company name and you'll get an instant snapshot of what's being said. With many search engines you can now limit your results to a specific social channel (e.g. blog posts) and see what's being said about your company and/or products. Twitter's search tool provides insights into what's being said within their space, and similar search functionality appears in many of the social environments. Once you've become comfortable with the tools, you should probably consider upgrading to a social monitoring service. There are many choices of them out there, each with specific benefits, so I'll avoid making any specific recommendations. One important thing to understand is that even with these tools, social media monitoring (or listening) is a time consuming but very worthwhile effort. Monitoring systems are great tools, but they still need man power to manage and understand the implications of what you find. It's critical you invest not only money, but also the necessary time to be successful.
Surround conversations
Surrounding conversations is a great way to be part of the social space without distracting the conversation. The idea here is to be where the conversations are without taking them over. I liken this approach to the practice of stadium advertising. Whenever you attend a major sports event, you're often inundated with ad messaging throughout the venue. Perhaps it's a few simple signs around the auditorium, or 25 logos plastered on every car driving by. You've inserted your message/branding into an environment where people have come together to share an experience. In the social space, this is typically incorporated as banner or text ads surrounding conversations. By placing ads in this manner, you're letting your audience know you're aware of their interests and what they are doing, but you're not trying to interrupt. In general, you'll have a low response rate to these ads, but it does a tremendous amount to build awareness with relevant audiences.
Facilitate conversations
So what do you do when there aren't conversations that make sense for your product or service? One great option is to provide a venue for the conversation. Much like the liquor companies that sponsor events at spring break, providing a venue for people to engage in conversation can be a great way to establish your brand among your core constituents. Some good examples of this can be found in the blogosphere where corporate and topic-specific blogs have been created and communication is encouraged. For example, in the pet care industry there are several blogs that are "sponsored" by major brands, but they provide a facilitated discussion about pet care, often with a well-respected veterinarian leading the conversation. By providing this type of resource to consumers, the brands are perceived as helpful and benevolent, and this can significantly add to brand loyalty.
Participate in conversations
So here we are at strategy No. 4 and I'm just now getting to the idea of participating in the social space. While this is the first place most brands want to go, it's important to recognize the value the other approaches provide before engaging in this type of effort. Participating in conversations requires dedication and prudence in posting. You don't want to just jump in to any venue and start random postings, you need to have a very focused effort and consider the array of places your audience may be. For example, one major computer manufacturer is closely engaged with one of the online answers sites. When folks post questions about related products, they have a trained staff member post related answers. The answers aren't "salesy" in nature, but instead offer valuable information to consumers. One item of note in this approach is that it's crucial to be fully transparent about your brand affiliation. Don't try to hide behind an anonymous post. Instead be very public about who you are and why you're answering this specific question.
Encourage engagement in conversations
Finally, as any smart marketer knows, the best customer is the engaged customer. Your Facebook fan base (or do we call them "like base" now?) is a highly engaged audience that has publically raised their hand to say they like your products and/or services. Wouldn't you like to do more with this group? There are many approaches to take these audiences to the next level such as offering mailing lists, surveys, or even member events can get your social audience to the next stage of engagement with you.
Social is about conversation. There are a lot of ways to get involved. You need to look at your objectives, overlay these strategies, and determine which tactics will deliver on your goals. One last word of advice: Go back and read Emily Post's etiquette guide on conversation. You'll find some great tips there that still apply and will help make you the person everyone wants to chat with at the cocktail party!
Peter Platt is chief digital officer for Catalyst Direct.
On Twitter? Follow iMedia Connection at @iMediaTweet.
These five simple strategies can help you get your brand into the social space without becoming a bore:
1.Listen
2.Surround
3.Facilitate
4.Participate
5.Engage
Listen to conversations
One should never forget that we have two ears and one mouth -- therefore we should spend twice as much time listening as we do talking, and the same rule applies to social media. With so much going on in the social space, it's tempting to jump in and start talking, but your audience will very quickly disengage and stop listening to what you have to say. The first criteria of any good conversationalist is listening to others and then adding to the conversation. So how do you listen in the social space? There are a wide variety of tools you can use, but the first step usually starts with search (like many other web interactions). Go to your favorite search engine and type in your company name and you'll get an instant snapshot of what's being said. With many search engines you can now limit your results to a specific social channel (e.g. blog posts) and see what's being said about your company and/or products. Twitter's search tool provides insights into what's being said within their space, and similar search functionality appears in many of the social environments. Once you've become comfortable with the tools, you should probably consider upgrading to a social monitoring service. There are many choices of them out there, each with specific benefits, so I'll avoid making any specific recommendations. One important thing to understand is that even with these tools, social media monitoring (or listening) is a time consuming but very worthwhile effort. Monitoring systems are great tools, but they still need man power to manage and understand the implications of what you find. It's critical you invest not only money, but also the necessary time to be successful.
Surround conversations
Surrounding conversations is a great way to be part of the social space without distracting the conversation. The idea here is to be where the conversations are without taking them over. I liken this approach to the practice of stadium advertising. Whenever you attend a major sports event, you're often inundated with ad messaging throughout the venue. Perhaps it's a few simple signs around the auditorium, or 25 logos plastered on every car driving by. You've inserted your message/branding into an environment where people have come together to share an experience. In the social space, this is typically incorporated as banner or text ads surrounding conversations. By placing ads in this manner, you're letting your audience know you're aware of their interests and what they are doing, but you're not trying to interrupt. In general, you'll have a low response rate to these ads, but it does a tremendous amount to build awareness with relevant audiences.
Facilitate conversations
So what do you do when there aren't conversations that make sense for your product or service? One great option is to provide a venue for the conversation. Much like the liquor companies that sponsor events at spring break, providing a venue for people to engage in conversation can be a great way to establish your brand among your core constituents. Some good examples of this can be found in the blogosphere where corporate and topic-specific blogs have been created and communication is encouraged. For example, in the pet care industry there are several blogs that are "sponsored" by major brands, but they provide a facilitated discussion about pet care, often with a well-respected veterinarian leading the conversation. By providing this type of resource to consumers, the brands are perceived as helpful and benevolent, and this can significantly add to brand loyalty.
Participate in conversations
So here we are at strategy No. 4 and I'm just now getting to the idea of participating in the social space. While this is the first place most brands want to go, it's important to recognize the value the other approaches provide before engaging in this type of effort. Participating in conversations requires dedication and prudence in posting. You don't want to just jump in to any venue and start random postings, you need to have a very focused effort and consider the array of places your audience may be. For example, one major computer manufacturer is closely engaged with one of the online answers sites. When folks post questions about related products, they have a trained staff member post related answers. The answers aren't "salesy" in nature, but instead offer valuable information to consumers. One item of note in this approach is that it's crucial to be fully transparent about your brand affiliation. Don't try to hide behind an anonymous post. Instead be very public about who you are and why you're answering this specific question.
Encourage engagement in conversations
Finally, as any smart marketer knows, the best customer is the engaged customer. Your Facebook fan base (or do we call them "like base" now?) is a highly engaged audience that has publically raised their hand to say they like your products and/or services. Wouldn't you like to do more with this group? There are many approaches to take these audiences to the next level such as offering mailing lists, surveys, or even member events can get your social audience to the next stage of engagement with you.
Social is about conversation. There are a lot of ways to get involved. You need to look at your objectives, overlay these strategies, and determine which tactics will deliver on your goals. One last word of advice: Go back and read Emily Post's etiquette guide on conversation. You'll find some great tips there that still apply and will help make you the person everyone wants to chat with at the cocktail party!
Peter Platt is chief digital officer for Catalyst Direct.
On Twitter? Follow iMedia Connection at @iMediaTweet.
The Back Story on the CEO of ME, Inc. and the ETP Network
When I was a Human Resources recruiter at J. P. Morgan, I became fascinated with the success rate achieved by recruiting agencies. They always had a sharp eye for talent and a good understanding of what the client wanted. This didn’t really surprise me — after all, it's what made them good business owners. In addition, they asked great questions, and when they submitted a proposal (i.e., a resume) for a client, it was dead on. But what I really wanted to know was what made them so outstanding at their work.
I used to visit these agencies and talk with people at their desks in an attempt to learn from them. They gave me an almost exclusive look at what went on behind the scenes. I quickly saw that the agency had clear-cut business divisions, e.g., R & D, Sales & Marketing, etc… and they were executing daily operations just like a well-managed company.
I began to ask myself: If this successful business model worked so well for recruiting agencies, what would happen if we adapted it for individuals? Could it work? This is how I came up with the idea of combining good, solid networking skills, a CEO of ME, Inc. mind set, the development of a powerful value proposition and integrating all three of them into a logically-sequenced job search methodology. This power combination was the first step in giving my methodology the “teeth” it needed to put The Black Hole out of business.
By requiring ETP Network members to be accountable to their Personal Board of Directors, they must confront and resolve whatever conflict might exist between “low road negative thinking” and the “high road well-being of their own families.” When you realize that you’re making smart, solid and informed decisions that are in the best interests of your family, a whole spectrum of possibilities opens up. You’re doing the right thing — and you know it!
Best wishes and keep networking alive,
Rod Colón,
Chief Executive Officer
Empowering Today’s Professionals Network
Running the Business of "ME"
www.ETPNetwork.com
rod@etpnetwork.com
732.367.5580
Order Your Copy of My Book Today – Win The Race For 21st Century Jobs
Connect with me on:
http://RodColon.blogspot.com/
http://twitter.com/RodColon
http://www.linkedin.com/in/RodColon
I used to visit these agencies and talk with people at their desks in an attempt to learn from them. They gave me an almost exclusive look at what went on behind the scenes. I quickly saw that the agency had clear-cut business divisions, e.g., R & D, Sales & Marketing, etc… and they were executing daily operations just like a well-managed company.
I began to ask myself: If this successful business model worked so well for recruiting agencies, what would happen if we adapted it for individuals? Could it work? This is how I came up with the idea of combining good, solid networking skills, a CEO of ME, Inc. mind set, the development of a powerful value proposition and integrating all three of them into a logically-sequenced job search methodology. This power combination was the first step in giving my methodology the “teeth” it needed to put The Black Hole out of business.
By requiring ETP Network members to be accountable to their Personal Board of Directors, they must confront and resolve whatever conflict might exist between “low road negative thinking” and the “high road well-being of their own families.” When you realize that you’re making smart, solid and informed decisions that are in the best interests of your family, a whole spectrum of possibilities opens up. You’re doing the right thing — and you know it!
Best wishes and keep networking alive,
Rod Colón,
Chief Executive Officer
Empowering Today’s Professionals Network
Running the Business of "ME"
www.ETPNetwork.com
rod@etpnetwork.com
732.367.5580
Order Your Copy of My Book Today – Win The Race For 21st Century Jobs
Connect with me on:
http://RodColon.blogspot.com/
http://twitter.com/RodColon
http://www.linkedin.com/in/RodColon
Sunday Radio Show with Rod Colon
YOUR CAREER IS CALLING Sunday Radio Show w/Rod Colon and Frank Kovacs Broadcast from Rider University Radio Station in New Jersey
Date: 19 September 2010, Sunday 08:00 AM
Make Your Career Your Business. Tune Into 107.7 The Bronc Sunday, September 19, 2010 at 8:00 AM EST, For Your Career Is Calling
Have an awesome day!!
ETP Member Services - Running the Business of "ME"
Have a question? Membership[AT]etpnetwork.com
ETP Network communities: Team Meetings | LinkedIn | Twitter | Facebook | YouTube
Keep up with ETP Network happenings! | Dial In for WEEKLY Job Search Q & A Call
Date: 19 September 2010, Sunday 08:00 AM
Make Your Career Your Business. Tune Into 107.7 The Bronc Sunday, September 19, 2010 at 8:00 AM EST, For Your Career Is Calling
September 19, 2010 8:00AM EST
Your Weekly Appointment For Career Choices, Decisions And Success. Rider University Alum and founder of the TheBreakfastClubNJ, Frank Kovacs And CEO Of The Empowering Today's Professionals (ETP) Rod Colon, Are Your Hosts For Sixty Minutes Of Career Coaching, Taking Your Calls, On Networking Etiquette, The Interview And More To Help Land Your Dream Job.
It’s The Only Radio Program, Designed To Help Empower Career Professionals And Students Reach Your Career Goals. Your Career Is Calling, Debuts Sunday, September Nineteenth At 8:00EST A-M Only On 107.7 The Bronc And 107.7 The Bronc Dot Com.
More information and online registration: YOUR CAREER IS CALLING Sunday Radio Show w/Rod Colon and Frank KovacsHave an awesome day!!
ETP Member Services - Running the Business of "ME"
Have a question? Membership[AT]etpnetwork.com
ETP Network communities: Team Meetings | LinkedIn | Twitter | Facebook | YouTube
Keep up with ETP Network happenings! | Dial In for WEEKLY Job Search Q & A Call
Use Facebook Places to Boost Business and Lift Sales
After the initial buzz dies down, most of the chatter surrounding Facebook Places -- the just-now-released location-based check-in tool -- will likely focus on how it might affect similar social networking tools like Foursquare, Loopt, Gowalla and Whrrl. Oh, there will be some discussion of privacy concerns to be sure, but what will be left out of the equation is any serious talk about how you can use Facebook Places to grow your business.
But I'm getting ahead of myself. A Facebook Place page -- once you've staked your claim on it -- enables your customers to see a map from their iPhone or other mobile device that includes your business (the Place) and a list of their Facebook friends and associates who are currently checked in at your business. It also includes a Friend Activity stream comprised of other friends who have stopped in at the Place at one time or another.
In addition, your Place page can feature information about your business, and you can put up a story about your Place page on your Facebook profile simply by hitting the "Share" button on the page. Place pages differ from Facebook pages and Community pages in that they are only added if your customers decide to "Like" those pages. According to my Facebook contact, Page admins will be able to merge their Place page with their official Page on Facebook.
The bottom line is this: If your goal is to attract attention to your business, Facebook Places is a tool you definitely need in your social networking arsenal. Use the following to make the task of setting up a Place page easier:
1.The first thing you must do as an owner, manager or representative of your business is to verify to Facebook that you are who you say you are. Find the Place on Facebook that you want to claim for your particular business and then click the link that reads, "Is this your business?"
2.You will then be asked to complete a simple verification procedure that will enable you to "claim" your Place as your own. Following this step, Facebook will provide some additional steps in order to create a new Place. You'll be asked to access the application on your iPhone using the new Facebook app, or another web-enabled mobile device. Once you "Check In," you'll be asked to click the "Add" button and then enter a name for the new Place. You'll also be offered the option of providing a description of your business.
3.After that, you can describe what it is you're doing at the new Place and begin tagging Facebook fans and friends. Click "Check In" and you're ready to share your visit. And now that you've got your newly created Place of your own, your friends, customers and the general public can find your Place while perusing Facebook or the Places application.
What you don't want to do is read the above and tell yourself you've got to get around to doing what I suggest someday soon. It's critical, I feel, that you claim your Facebook Place now! It's a lot like claim jumping in the Old West. By staking your Place now, you and only you can control its physical address, hours of operation, detailed contact information, profile image, administrators and more.
At this stage of the game, it's way too early to determine the ultimate value that using Facebook Places can have on your business. What I do know is that this latest offering from Facebook gives your customers and potential customers a means to promote your business by checking in and then telling their friends about you.
Now that you've established your "claim" and you own your Facebook Place, it's time to start promoting your business through advertising on your Page. Again, the process is simple: Just click on the ad creation flow and pick your Place from the menu.
While it's the local businesses that stand to gain the most from Facebook Places, every business should determine how best to leverage the new tool to their benefit. For instance, you can reward your customers who say nice things about your business. Customers who are willing to post pictures or kind or constructive comments about your enterprise might receive discounts on your products or services, as an example. The same goes for those who share their experiences with your business on Facebook or Twitter.
You can reward those who visit your Facebook Places account the minute they open the page with colorful coupons, specials or discounts. And to make the experience more challenging and fun for your customers, you can host contests, offering gifts or discounts to those who "check in" with your Place the most often, or those who bring potential customers to your Place page by word of mouth.
Promotion is not limited to the internet. You can get the word out inside your business by posting signs on the windows or providing flyers or cards that encourage customers to check in at your Facebook Place to receive special offers. If retail isn't your game, promote your Places-related offering in company eNewsletters and other email marketing pieces, at trade shows, on your businesses Facebook page, and of course via a badge on your website or company blog.
By: Mikal Belicove of Entrepreneur.com Daily Dose
But I'm getting ahead of myself. A Facebook Place page -- once you've staked your claim on it -- enables your customers to see a map from their iPhone or other mobile device that includes your business (the Place) and a list of their Facebook friends and associates who are currently checked in at your business. It also includes a Friend Activity stream comprised of other friends who have stopped in at the Place at one time or another.
In addition, your Place page can feature information about your business, and you can put up a story about your Place page on your Facebook profile simply by hitting the "Share" button on the page. Place pages differ from Facebook pages and Community pages in that they are only added if your customers decide to "Like" those pages. According to my Facebook contact, Page admins will be able to merge their Place page with their official Page on Facebook.
The bottom line is this: If your goal is to attract attention to your business, Facebook Places is a tool you definitely need in your social networking arsenal. Use the following to make the task of setting up a Place page easier:
1.The first thing you must do as an owner, manager or representative of your business is to verify to Facebook that you are who you say you are. Find the Place on Facebook that you want to claim for your particular business and then click the link that reads, "Is this your business?"
2.You will then be asked to complete a simple verification procedure that will enable you to "claim" your Place as your own. Following this step, Facebook will provide some additional steps in order to create a new Place. You'll be asked to access the application on your iPhone using the new Facebook app, or another web-enabled mobile device. Once you "Check In," you'll be asked to click the "Add" button and then enter a name for the new Place. You'll also be offered the option of providing a description of your business.
3.After that, you can describe what it is you're doing at the new Place and begin tagging Facebook fans and friends. Click "Check In" and you're ready to share your visit. And now that you've got your newly created Place of your own, your friends, customers and the general public can find your Place while perusing Facebook or the Places application.
What you don't want to do is read the above and tell yourself you've got to get around to doing what I suggest someday soon. It's critical, I feel, that you claim your Facebook Place now! It's a lot like claim jumping in the Old West. By staking your Place now, you and only you can control its physical address, hours of operation, detailed contact information, profile image, administrators and more.
At this stage of the game, it's way too early to determine the ultimate value that using Facebook Places can have on your business. What I do know is that this latest offering from Facebook gives your customers and potential customers a means to promote your business by checking in and then telling their friends about you.
Now that you've established your "claim" and you own your Facebook Place, it's time to start promoting your business through advertising on your Page. Again, the process is simple: Just click on the ad creation flow and pick your Place from the menu.
While it's the local businesses that stand to gain the most from Facebook Places, every business should determine how best to leverage the new tool to their benefit. For instance, you can reward your customers who say nice things about your business. Customers who are willing to post pictures or kind or constructive comments about your enterprise might receive discounts on your products or services, as an example. The same goes for those who share their experiences with your business on Facebook or Twitter.
You can reward those who visit your Facebook Places account the minute they open the page with colorful coupons, specials or discounts. And to make the experience more challenging and fun for your customers, you can host contests, offering gifts or discounts to those who "check in" with your Place the most often, or those who bring potential customers to your Place page by word of mouth.
Promotion is not limited to the internet. You can get the word out inside your business by posting signs on the windows or providing flyers or cards that encourage customers to check in at your Facebook Place to receive special offers. If retail isn't your game, promote your Places-related offering in company eNewsletters and other email marketing pieces, at trade shows, on your businesses Facebook page, and of course via a badge on your website or company blog.
By: Mikal Belicove of Entrepreneur.com Daily Dose
NFM101 Finance and Accounting for the Non-Financial Manager
The University of North Carolina at Charlotte
9201 University City Blvd, Charlotte, NC 28223-0001 ~ 704-687-UNCC (8622)
Attend one of our FREE Information Sessions!
Finance and Accounting for Non-Financial Managers is a 3-day series that provides an introduction to accounting, and its processes for financial evaluation. The program will target organizational stakeholders heavily involved in goal setting and decision making processes. Participants will learn how to read financial statements and reports to formulate strategic business plans. Emphasis will be placed on understanding assets, liabilities, capital, return on investment, risk management, balance sheets, cost accounting, cash flow, and strategies for better communication with financial professionals.
As Charlotte faces challenges with most industries suffering job losses, opportunities for new industries in the area will increase the need for a well-qualified adaptable workforce that can transfer their skills to any career field. In fact, it is projected that Charlotte will see 7,000 new jobs in leadership and management by 2014. Finance and Accounting for Non-Financial Managers will provide any individual seeking leadership roles with a broad knowledge of finance and accounting to make the best decisions for any organization.
Key Topics:
* Basic Accounting
* The Organization and Accounting
* Financial Statements
* Financial Analysis
* Budgeting Principles
* Risk Management & Decision-Making
Included textbook: Finance and Accounting for Non-Financial Managers, 6th Edition (2010), By William Droms & Jay Wright.
Schedule:
Day 1
Introduction to Financial Statements
* The Balance Sheet
* Book Value of Securities
* Income Statement
* Statement of Cash Flows
* Supplemental Pro Forma or Operating Earnings
* Accumulated and Retained Earnings
* Sarbanes-Oxley and Financial Statements
Financial Statement Analysis
* Ratio Analysis
* Common-size Statement Analysis
* Sequence of Analysis
* Financial Statement Case Study/Practical Exercise
Day 2
Financial Forecasting and Budgeting
* Operating, Cash, and Capital Budgets
* Break Even Analysis
* Compound Growth Definition/Calculation
* Setting Budget Targets/Budget Variances
* Case Study/Practical Exercise
Accounting: A Financial Information System
* Introduction to the Accounting Process and Cycle
* Accrual Concept
* Double-entry Accounting
* Depreciation Accounting
* Changes in Equity Account
Day 3
Capital Management and Investments
* Working Capital Investments
* Accounts Payable and Receivable
* Short-term and Long-term Financing
* Rate of Return
* Payback
* Profitability Index
* Present Value and Net Present Value
* Compound Interest
* Case Study/Practical Exercise
Business Valuation and Long-term Financing
* Bond Valuation
* Common and Preferred Stock Valuation
* Money and Capital Markets
* Intermediate and Long-term Debt
* Dividend Policy
Risk Management
* Fiduciary Duties & Governance
* Managing Business, Financial Reporting, and Fraud Risk
Certificate Requirements
In order to receive a certificate, participants must have attended 85% of all instructional clock hours.
For Program and Registration Questions:
Please call the Registration Center at 704-687-8900 or 1-877-741-0134 from 8:00 a.m. to 5:00 p.m., or email CEregistration@uncc.edu.
9201 University City Blvd, Charlotte, NC 28223-0001 ~ 704-687-UNCC (8622)
Attend one of our FREE Information Sessions!
Finance and Accounting for Non-Financial Managers is a 3-day series that provides an introduction to accounting, and its processes for financial evaluation. The program will target organizational stakeholders heavily involved in goal setting and decision making processes. Participants will learn how to read financial statements and reports to formulate strategic business plans. Emphasis will be placed on understanding assets, liabilities, capital, return on investment, risk management, balance sheets, cost accounting, cash flow, and strategies for better communication with financial professionals.
As Charlotte faces challenges with most industries suffering job losses, opportunities for new industries in the area will increase the need for a well-qualified adaptable workforce that can transfer their skills to any career field. In fact, it is projected that Charlotte will see 7,000 new jobs in leadership and management by 2014. Finance and Accounting for Non-Financial Managers will provide any individual seeking leadership roles with a broad knowledge of finance and accounting to make the best decisions for any organization.
Key Topics:
* Basic Accounting
* The Organization and Accounting
* Financial Statements
* Financial Analysis
* Budgeting Principles
* Risk Management & Decision-Making
Included textbook: Finance and Accounting for Non-Financial Managers, 6th Edition (2010), By William Droms & Jay Wright.
Schedule:
Day 1
Introduction to Financial Statements
* The Balance Sheet
* Book Value of Securities
* Income Statement
* Statement of Cash Flows
* Supplemental Pro Forma or Operating Earnings
* Accumulated and Retained Earnings
* Sarbanes-Oxley and Financial Statements
Financial Statement Analysis
* Ratio Analysis
* Common-size Statement Analysis
* Sequence of Analysis
* Financial Statement Case Study/Practical Exercise
Day 2
Financial Forecasting and Budgeting
* Operating, Cash, and Capital Budgets
* Break Even Analysis
* Compound Growth Definition/Calculation
* Setting Budget Targets/Budget Variances
* Case Study/Practical Exercise
Accounting: A Financial Information System
* Introduction to the Accounting Process and Cycle
* Accrual Concept
* Double-entry Accounting
* Depreciation Accounting
* Changes in Equity Account
Day 3
Capital Management and Investments
* Working Capital Investments
* Accounts Payable and Receivable
* Short-term and Long-term Financing
* Rate of Return
* Payback
* Profitability Index
* Present Value and Net Present Value
* Compound Interest
* Case Study/Practical Exercise
Business Valuation and Long-term Financing
* Bond Valuation
* Common and Preferred Stock Valuation
* Money and Capital Markets
* Intermediate and Long-term Debt
* Dividend Policy
Risk Management
* Fiduciary Duties & Governance
* Managing Business, Financial Reporting, and Fraud Risk
Certificate Requirements
In order to receive a certificate, participants must have attended 85% of all instructional clock hours.
For Program and Registration Questions:
Please call the Registration Center at 704-687-8900 or 1-877-741-0134 from 8:00 a.m. to 5:00 p.m., or email CEregistration@uncc.edu.
Greetings! From the Institute for Entrepreneurship
Thinking about starting your own business? Or maybe you are an existing business owner seeking to boost your creativity and grow your entrepreneurial skills?
Whether you want to start, improve, or grow your business the Institute for Entrepreneurship is here to help you seek out new business opportunities, face challenges, and establish your business goals.
The fall session begins on August 16th. Now is the is the time to check our fall schedule, decide on what training best fits your business needs, and to take a moment to call to reserve a seat at 704-330-4223.
Hurry time is running out for courses that begin in this month like the Getting To the Core of Business: Strategic Development Program, and our New Ventures Certificate Program.
Featured offerings beginning in September are highlighted below.
How to Start and Operate a Business SBX7301
Open sign in window
Are you dreaming of opening your own business?
There are many elements to consider when launching a venture including legalities, startup costs, financial needs, taxation and insurance needs. Discover how you can be one of the thousands of successful small business owners in the country by learning the key elements that will ensure your success. Cost: $189
Date: 9/7/2010 - 9/30/2010
Days: Tuesdays & Thursdays
Time: 6:30 p.m. - 9:30 p.m.
Location: Central Campus
Register: 704-330-4223
Course Outline Registration
From Grant Writing to Grant Seeking SBX7468
Baffled by the thought of grants and not sure where to begin?
Discover how to do the research, weigh the options, build
relationships, incorporate what is needed in the proposals and
submit them for funding. With step-by-step guidance you will
become an effective grant seeker and will be on your way to
writing a winning proposal. Cost $99
Date: 9/8/2010 - 9/29/2010
Days: Wednesdays
Time: 6:00 p.m. - 8:30 p.m.
Location: Central Campus
Register: 704-330-4223
Course Outline Registration
Income Taxes: Important Issues
for Small Business Owners SBX7450
Tax forms
What are my tax responsibilities as a business owner?
Gain information and instruction about business taxes, tax benefits, and obligations connected with starting and operating a small business. Topics discussed will include reporting and record keeping requirements, payroll taxes, independent contractors, estimated taxes, choice of tax entity and business deductions. Cost: $69
Date: 9/21/2010 - 9/23/2010
Days: Tuesdays/Thursdays
Time: 6:30 p.m. - 8:30 p.m.
Location: Central Campus
Register: 704-330-4223
Course Outline Registration
Accounting & QuickBooks SBX 7439 & 7440
Just getting started?
Begin with "Basic Accounting with QuickBooks." Accounting is a necessity for small business owners and will help you make wise decisions about your business. Learn the fundamentals of accounting and how it relates within QuickBooks to simplify the set
up of your bookkeeping system. Discover the basics of accounting
and understand the chart of accounts and what happens when bills,
checks and invoices are entered.
Cost: $89
Date: 9/8/2010 - 9/10/2010
Days: Wednesday/Friday
Time: 8:00 a.m. - 11:00 a.m.
Location: Levine Campus
Register: 704-330-4223
Course Outline Registration
Already know the basics?
Jump right in to Level I and discover everything that QuickBooks 2010 can do for you. Use this computerized program to set your company's chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions. Don't waste time through trial and error learning. Master the fundamentals by enrolling in our QuickBooks Level I course. Cost: $169
Date: 9/15/2010 - 9/29/2010
Days: Wednesday/Friday
Time: 8:00 a.m. - 11:00 a.m.
Location: Levine Campus
Register: 704-330-4223
Course Outline Registration
Featured Seminars
Nonprofit Trends SBX 7884-501
Nonprofit organizations are an integral part of today's society. Trend analysis is critical for start-up and established nonprofit organizations and helps them prepare for sustainability and growth. Stay "in the know" to plan and prepare for your nonprofit success! Free.
Date: Wednesday, September 1
Time: 6:30 - 8:30 pm
Location: North Campus
Start Your Business Now SBX 7525-502
What do you really need to start your own business? Much more than luck! Come listen and learn about the key business elements that are critical to your success. Free.
Date: Tuesday, September 14
Time: 6:30 - 8:30 p.m.
Location: Cato Campus
Choosing Your Legal Structure SBX 7812-501
Which legal structure is best for your business - sole proprietorship, S-Corporation, partnership, or LLC? Choosing the right business entity is an important step in setting up your business. Learn the advantages and disadvantages of each. Free.
Date: Monday, September 20
Time: 6:30 - 8:30 p.m.
Location: Institute for Entrepreneurship
The New Manager/Entrepreneur: What You Need To Know SBX 7889-501
Do you want to learn how to manage your business to maturity? Succeed by learning the key management skills needed to get to the next level. Discover the importance of managing employees, resources and the variety of new challenges you will face as your business moves through the stages of growth. Free.
Date: Monday, September 27
Time: 6:30 - 8:30 pm
Location: Central Campus
To register for seminars please call 704-330-4223 or register online.
Whether you want to start, improve, or grow your business the Institute for Entrepreneurship is here to help you seek out new business opportunities, face challenges, and establish your business goals.
The fall session begins on August 16th. Now is the is the time to check our fall schedule, decide on what training best fits your business needs, and to take a moment to call to reserve a seat at 704-330-4223.
Hurry time is running out for courses that begin in this month like the Getting To the Core of Business: Strategic Development Program, and our New Ventures Certificate Program.
Featured offerings beginning in September are highlighted below.
How to Start and Operate a Business SBX7301
Open sign in window
Are you dreaming of opening your own business?
There are many elements to consider when launching a venture including legalities, startup costs, financial needs, taxation and insurance needs. Discover how you can be one of the thousands of successful small business owners in the country by learning the key elements that will ensure your success. Cost: $189
Date: 9/7/2010 - 9/30/2010
Days: Tuesdays & Thursdays
Time: 6:30 p.m. - 9:30 p.m.
Location: Central Campus
Register: 704-330-4223
Course Outline Registration
From Grant Writing to Grant Seeking SBX7468
Baffled by the thought of grants and not sure where to begin?
Discover how to do the research, weigh the options, build
relationships, incorporate what is needed in the proposals and
submit them for funding. With step-by-step guidance you will
become an effective grant seeker and will be on your way to
writing a winning proposal. Cost $99
Date: 9/8/2010 - 9/29/2010
Days: Wednesdays
Time: 6:00 p.m. - 8:30 p.m.
Location: Central Campus
Register: 704-330-4223
Course Outline Registration
Income Taxes: Important Issues
for Small Business Owners SBX7450
Tax forms
What are my tax responsibilities as a business owner?
Gain information and instruction about business taxes, tax benefits, and obligations connected with starting and operating a small business. Topics discussed will include reporting and record keeping requirements, payroll taxes, independent contractors, estimated taxes, choice of tax entity and business deductions. Cost: $69
Date: 9/21/2010 - 9/23/2010
Days: Tuesdays/Thursdays
Time: 6:30 p.m. - 8:30 p.m.
Location: Central Campus
Register: 704-330-4223
Course Outline Registration
Accounting & QuickBooks SBX 7439 & 7440
Just getting started?
Begin with "Basic Accounting with QuickBooks." Accounting is a necessity for small business owners and will help you make wise decisions about your business. Learn the fundamentals of accounting and how it relates within QuickBooks to simplify the set
up of your bookkeeping system. Discover the basics of accounting
and understand the chart of accounts and what happens when bills,
checks and invoices are entered.
Cost: $89
Date: 9/8/2010 - 9/10/2010
Days: Wednesday/Friday
Time: 8:00 a.m. - 11:00 a.m.
Location: Levine Campus
Register: 704-330-4223
Course Outline Registration
Already know the basics?
Jump right in to Level I and discover everything that QuickBooks 2010 can do for you. Use this computerized program to set your company's chart of accounts, receive payments, pay bills, create lists, track cash sales, enter bills, create invoices, make deposits, reconcile bank accounts and write checks in order to more easily manage your financial decisions. Don't waste time through trial and error learning. Master the fundamentals by enrolling in our QuickBooks Level I course. Cost: $169
Date: 9/15/2010 - 9/29/2010
Days: Wednesday/Friday
Time: 8:00 a.m. - 11:00 a.m.
Location: Levine Campus
Register: 704-330-4223
Course Outline Registration
Featured Seminars
Nonprofit Trends SBX 7884-501
Nonprofit organizations are an integral part of today's society. Trend analysis is critical for start-up and established nonprofit organizations and helps them prepare for sustainability and growth. Stay "in the know" to plan and prepare for your nonprofit success! Free.
Date: Wednesday, September 1
Time: 6:30 - 8:30 pm
Location: North Campus
Start Your Business Now SBX 7525-502
What do you really need to start your own business? Much more than luck! Come listen and learn about the key business elements that are critical to your success. Free.
Date: Tuesday, September 14
Time: 6:30 - 8:30 p.m.
Location: Cato Campus
Choosing Your Legal Structure SBX 7812-501
Which legal structure is best for your business - sole proprietorship, S-Corporation, partnership, or LLC? Choosing the right business entity is an important step in setting up your business. Learn the advantages and disadvantages of each. Free.
Date: Monday, September 20
Time: 6:30 - 8:30 p.m.
Location: Institute for Entrepreneurship
The New Manager/Entrepreneur: What You Need To Know SBX 7889-501
Do you want to learn how to manage your business to maturity? Succeed by learning the key management skills needed to get to the next level. Discover the importance of managing employees, resources and the variety of new challenges you will face as your business moves through the stages of growth. Free.
Date: Monday, September 27
Time: 6:30 - 8:30 pm
Location: Central Campus
To register for seminars please call 704-330-4223 or register online.
UNEMPLOYMENT - Libraries branch out into job-hunting centers
Public libraries around the Bay Area and the country have emerged as vital resource centers for the growing hordes of job hunters. With free Internet access, tons of information online and in print, knowledgeable staffs and convenient locations, public libraries are attracting unemployed folks like never before.
Libraries have risen to the challenge, holding classes on resume writing and job interviewing, subscribing to specialized job databases, offering online prep courses for civil service and other exams, amassing materials on starting businesses, creating Web sites on career development and even offering free career counseling. Recently, the nation's libraries agreed to collaborate with the U.S. Department of Labor to more effectively help job seekers.
Last year, 30 million people reported turning to their public library for help in their job quest, 6.9 million did some job-related training at library computers and 3.7 million found work using a library computer.
"There's a hunger out there for information on job hunting," said Luis Herrera, city librarian of San Francisco. The library attracts capacity crowds to its class on how to find a job online, and there is huge demand for its classes covering basic computer skills - something many displaced workers lack.
Around the Bay Area, Livermore's spacious library opened an entire job center, Free2Succeed, staffed by a professional career adviser. San Mateo's main branch has marshaled volunteers with experience in human resources who meet one-on-one with jobless patrons. The new Walnut Creek library has an entire room devoted to job hunting. The Fremont Main Library holds a course that delves into the breadth of resources available to job hunters.
Livermore a leader
The Livermore Public Library has been in the vanguard of the trend.
A couple of years ago, said Leila Swisher, supervising librarian, the staff noticed a big increase in patron requests for job-hunting help.
"Many of these patrons were unfamiliar with the latest trends in seeking employment, particularly in an electronic environment," she said. "It was apparent that the library could benefit from having expertise on staff in the area of career advising."
The library received grant funds to create Free2Succeed, with an adviser who offers free 90-minute private counseling sessions and runs classes on job-hunting.
Megan Pittsley ran Free2Succeed from its fall 2008 opening until recently and now works as a career adviser while also consulting with other libraries on how to create job centers.
"Once word got out, I had people coming up from Modesto to see me," she said.
The San Mateo Public Library also offers free one-on-one career counseling.
"Like libraries across the country, during this difficult period we're seeing more members of the community who are displaced and laid off looking for resources at the library to help with their job hunt," said Ben Ocon, city librarian. "We began to see this as an important area to match our resources with those looking for help."
The library turned to its cadre of volunteers and found 19 with backgrounds in human resources. In February, they started offering individual job counseling at the main branch. So far, about 717 community members have met with the volunteers.
"They provide a lot of morale-building support; sometimes it helps just to talk to someone who understands what it is to be looking for work," Ocon said.
As the Fremont Main Library was inundated with job seekers, Gertrude Rooshan, business specialist, developed an eight-week course to provide more in-depth help than basic resume-writing courses.
It covers such topics as researching salary ranges and finding "hidden jobs" - those filled before they're advertised.
"Craigslist is important, but it's not the best way to find a job," she said. "I realized we could do better by showing people all the other resources that are available."
Librarians say that assisting job hunters is a natural extension of their role as information navigators.
"Libraries are about helping people find the resources they need to be successful," said Stacey Aldrich, state librarian of California. "Workforce development at libraries has been accelerating over the last two years and has skyrocketed this year."
When the state library surveyed California's eight regional library cooperative systems earlier this year, all asked for more access to online job resources, Aldrich said.
Support for community
"The most unanimous thing every region said was that they wanted to do something with jobs to support their communities," she said.
In response, the state library is awarding grants for libraries to subscribe to online services that offer live interactive help with resumes and job interviews and to purchase more computers for job hunters' use.
Increasingly libraries are finding community partners to help meet job hunters' needs, Aldrich said. Often that may mean working with One-Stop Career Centers.
The Dublin library, for instance, has teamed up with a One-Stop center to offer classes and individual appointments at the library, said Peggy Watson, head of branches for the Alameda County Library system.
At the national level, collaboration between libraries and the government job-hunting system was recently formalized.
"As the nation has struggled through the recent economic downturn, libraries were inundated with people seeking help with employment-related issues," said Mary Chute, deputy director for libraries at the Institute of Museum and Library Services.
The institute, a grant-making federal agency, in June joined the Department of Labor to encourage the workforce investment system and the country's libraries to collaborate to help job seekers. It has awarded grants to assess libraries' needs, provide nationwide workforce development training for librarians and develop a job-hunting curriculum that libraries can adapt to their communities.
Many displaced workers may not find another traditional job but instead will create their own by starting a small business. There too, libraries can be key, Chute said.
"Lots of times we find that the local library serves as the office for people doing startup business work," she said, citing developing business plans, studying applicable laws, researching competitors, learning the nuts and bolts of setting up payroll and getting insurance, as examples of information available at the library.
Entrepreneurial research
Both the LoJack car-theft prevention device and Duck Boat tours were started by entrepreneurs who did all their initial research at the public library, she said.
Libraries all point to the unfortunate timing of having their budgets slashed just as demand for their services is surging, but say they will continue to adapt to best serve patrons.
"I don't think retooling yourself will ever go out of style," Chute said. "In the spirit of 21st century skills, I think libraries will be prepared not only to reinvent library services in the most responsible way but to help patrons themselves reinvent what they have to offer."
More people using library computers
In belt-tightening times, fewer people have a computer and Internet access at home. Sometimes, the library is the only way to go online for free.
-- More than 77 million people over age 14 used a library computer last year.
-- 30 million people used library computers to help address career and employment needs.
-- Among these users, 76 percent searched for jobs online.
-- Among job seekers, 68 percent went on to apply for a job or submit a resume.
-- 23 percent used library computers to receive job-related training.
-- 3.7 million people reported finding work using a library computer.
-- 88 percent of public libraries provide access to job databases and other job opportunity resources.
-- 67 percent of libraries report that staff members helped patrons complete online job applications last year.
-- Nearly 90 percent of public libraries offer formal or informal technology training to library patrons.
-- 67 percent of libraries report they are the only provider of free public access to computers and the Internet in their communities.
Sources: Institute of Museum and Library Sciences, Bill and Melinda Gates Foundation, American Library Association
By Carolyn Said, Chronicle Staff Writer
E-mail Carolyn Said at csaid@sfchronicle.com.(C) San Francisco Chronicle 2010
The Nine Worst Job Interview Body Language Gaffes
They can cost you your chance at getting hired.
Those behaviors "are just a distraction," says Rosemary Haefner, CareerBauilder's vice president of human resources. "You're there to talk about your experiences, and that message can get lost." They can be worse than a distraction, too, a sign that you're very nervous, not confident that you'd be up to the job.
You've managed to create a résumé with no typos anywhere, sent it out to all the best places, gotten a call to go on an actual job interview and spent money you don't have on a new suit. Now you've got to face that make-it-or-break-it personal appearance with your potential new employer. Don't slouch or twirl your hair once you're there. If you do, you may be done for.
The jobs website CareerBuilder.com recently asked more than 2,500 hiring managers across the country what body language mistakes were most likely to cost job candidates their shot at employment. The behaviors ranged from the obvious (playing with your hair) to the subtle (not smiling).
At the top of the list is a lack of eye contact. Some 67% of the managers said that's a deal breaker. Other problematic moves include not smiling, touching your face and using too many hand gestures.
Haefner has heard stories of candidates knocking over cups of coffee, glasses of water and stacks of paper with wild, windmill-like hand gestures. One candidate sat on the very edge of a chair for the entire interview, prompting the manager to ask, "Are you OK? I'm worried you're going to fall." Others have given handshakes so feeble their interviewers "weren't sure there was a breathing body on the other end," she says.
The cause can be overconfidence as well as nervousness, Haefner says. No matter how strong your résumé is, she stresses, hiring managers look at the "overall candidate package," and that includes looking and acting the part.
Sara Peck of Forbes.com
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