The CEO of any company runs the company. CEOs direct all critical operations such as sales and marketing, research and development, strategy, finance, corporate culture, human resources, community affairs, public relations, and so on.

CEOs are primarily responsible for setting the corporate strategy and vision. They decide which products to introduce into which markets and against which competitors. CEOs decide how the company will brand itself and differentiate itself in the marketplace.

Ultimately, the CEO is responsible for the success or failure of the company.

Here are some key CEO responsibilities that you must learn to incorporate in managing your career as a business:

As the CEO of your career you will:

· Learn to partition your responsibilities to ensure that all critical operations are carried out and none get overlooked. For example, your Research & Development Department will be in charge of networking — making connections, digging up new leads, gathering business information, etc… Right from the start, anything you do that's part of this effort is processed in the R & D “department” of your mind. Likewise, your Sales & Marketing Department will oversee the development of a powerful value proposition and various parts of the 7-Step Job Search Methodology until every task is properly niched.

· Take responsibility for making tough decisions — there’s just no way around this. Tough decision-making is a skill with tremendous short and long term benefits. It trains your mind to weigh options before you commit to a course of action.

· Accept the consequences of your tough decisions — both good and bad. You can savor the good results and analyze why the bad results occurred. Most importantly, don’t waste time beating yourself up when a decision yields poor results. Pick up the pieces and move on. Learn from every aspect of the failure experience because it will move you closer to winning the race for 21st century jobs.

· Bring a new level of personal accountability to managing your career. Why? Because you have a “governing body” to which you now have ultimate responsibility: your Personal Board of Directors (e.g., spouse, family, extended family, significant other, etc…).

Still not convinced your career can benefit from thinking like a CEO? Are you saying, "Why bother? This sounds like a whole lot of work for very little benefit."

If that’s how you see it, consider this: For every terrific opportunity you identify — and for which you’re qualified — there could be hundreds, maybe thousands of others competing for the same position. But there’s one critical difference: Most of them fail to adopt the “I’m in charge” attitude and their race for the finish line becomes a mediocre performance at best. They remain mired in the “employee mind-set”, a part of the Black Hole crowd that inevitably lags behind in the race to get the job that you are busy targeting. And while most of us don't want others to fail, there’s nothing wrong with capitalizing on the inept business decisions of others to gain a tactical advantage whenever possible. In other words, if you are thinking like a business owner and your competitors aren’t, you have a significant edge over them in the race for 21st century jobs. Do not fail to leverage it!

Will you absorb this paradigm shift overnight? No. In a week? Unlikely. In a month? Maybe. People internalize it at very different rates. Most of our members can tell rather quickly if they are cut out to be the CEO of ME, Inc.

The good news is that this mental model will work if you make it work.

Best wishes and own your career,

Rod Colón, Career Coach, Professional Speaker & Author

CEO & Director of Career Management

Empowering Today’s Professionals
Running the Business of "ME"


Win The Race For 21st Century Jobs Slide Show

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