The total relationship people have with you gives them a certain perception of you. This perception is your brand. As the CEO of ME, Inc., your brand helps others decide if they want a relationship with you or not.
Here are some of the hallmarks of brands:
· You only get “credit” for what you do consistently.
· The reliability of your behavior establishes your brand.
· Brands are based on actions, not intentions.
· Inconsistency weakens brands and suspends belief.
This is how your brand will affect your ME, Inc. client search:
· It establishes your value.
· It establishes trust.
· You consistently deliver value, therefore …
· You can negotiate!
Remember this important marketing principle: Benefits Always Trump Features. If a new car dealer tells you about 8 cylinder engines, state-of-the-art emission controls, moon roof, and racing stripes, she’s describing the car’s features. However, if she tells you things like, “It will easily save you over 50% on gasoline”, or “the front and rear sensors warn you if you are too close to another vehicle”, she’s describing the car’s benefits to you as the potential owner.
Since you are the CEO of ME, Inc., always try to emphasize how you can solve someone’s problem or save them money rather than going on and on about all the achievements you’ve racked up in your professional career. If people begin to associate you with consistently providing benefits that will become part of your BRAND— and you’ll be remembered for it!
Learn to differentiate yourself from your competitors. Always provide value. Bring something to the table they can’t. Find a niche that shows the world you are someone with unique skills and talents and that you know how to use them!
Learn more on personal branding and other ME, Inc. tips by joining our weekly membership conference call on Wednesday evening (9:00PM – EST). Register via www.etpnetwork.com – “Training Events”.
Best wishes and own your career,
Rod Colón, Professional Speaker / Author
Empowering Today’s Professionals
Running the Business of "ME"
Win The Race For 21st Century Jobs Slide Show
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